Presidents’ Day is the Super Bowl of big box mattress stores, exactly how our founding fathers would have wanted it. Retta, aka Donna Meagle, launched the campaign. Eric Stonestreet of Modern Family and Molly Shannon of SNL brought the campaign into the holiday seasons.

Creative Directors: Maxx Delaney & Nick Troop | Art Director: Me | Writers: Kelly Cabaniss & Matty Barker