It was a totally normal day like any other, when Patrick Tice asked us to make billboards advertising Moon Pies to aliens. Totally normal. Very routine. By consulting with alien experts and Lincos linguists, Patrick came up with a list of “5 Tips To Do A Good Job of Marketing to the Aliens Living Among Us”.

They have long attention spans, so use long copy.
They respond to bursts of colors in the electromagnetic spectrum.
They like humor.
They like sweets, chocolate the most.
They love a deal.

So we created billboards using lincos, a language designed to be understood by any possible intelligent extraterrestrial life form. Combining this mathematical language with a bit of binary code, we were able to create the first ever advertisements to aliens.

Watch the film here.

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