2020’s lockdown hit gyms especially hard. Once the the world started opening back up, Orangetheory quickly needed a library of assets that showed their updated safety precautions (masks & lots of space). That way we could flood paid social with the community they were missing and a great offer to get members back in the studio. BRAND PLATFORM: We Go All Out Together
Creative Director: Tony Ciampa | Art Director: Me | Director: William Desena | Photographer: Alexander Aguiar
Before we shot this work, life was in lockdown and we were all working out in our living rooms. To keep the energy alive, we made some fun TikTok videos (via zoom) with OTF coaches all over the world.
