Josh Cellars Reserve isn’t the bottle you bring to a big party, it’s reserved for the quiet connections that feel like home. It’s Reserved For You & Yours. As a premium extension of the Josh Cellars brand, we set out to push against the wine category and move away (literally and physically) from happy actors and wine pours. Looking from the outside in, the viewer is able to see moments of true connection during the quiet of blue hour. This ownable look was made possible by using Unreal Engine technology.
ART DIRECTION: Myself and Caroline Robb | WRITERS: Kelly Cabaniss and Megan Springer | DIRECTOR: Alan Bibby
Building houses from scratch is an art director’s dream. I’ve been prepping for this my whole life (playing The Sims). Here is the smallest peek into that process with the Unreal Engine →
