You put everything and everyone ahead of yourself, and before you know it, you haven’t checked in with a healthcare professional in…a while. That’s why at Mercy Health, we’re bringing our primary care to you, wherever, whenever, and however you need us. For the campaign, we recorded an acoustic cover of Gershwin’s “Someone To Watch Over Me” with the lovely Dana Falconberry.
Writer: Kelly Cabaniss | Art Director: Me | Director: Nico Poalillo
In 2019 we developed "Health Care For The Universe Of You," because every patient means the world to someone, and even the center of a family universe needs someone to revolve around them, too. And then in 2020, when health was on the forefront of everyone’s mind, primary care felt more important than ever. BRAND PLATFORM: Healthcare for the Universe of You.
Creative Director: Tony Ciampa | Art Director: Me | Director: Josh Goleman
