Through this campaign, Walmart was targeting a new customer base. After launching a new sub-brand of stylish, tech-enabled bags they needed to target the millennial, city-living consumer. I developed a new look, feel, and Tony wrote a more polished voice that was appropriate for the person that felt at home in a boutique hotel and never had time for a full charge. Brand Platform: Smart Accessories for an Untethered World

Creative Director: Tony Ciampa | Art Director: Me | Photogrpaher: Michael O’Neal